Archive for the Wine Category

Building a Brand

Posted in Business, Entrepreneurship, Wine on July 2, 2010 by sicsempertyrannosaurusrex

I suppose it is worth mentioning another inspiration for this blog, a Web 2.0 Expo speech by Gary Vaynerchuk.

Vaynerchuk discusses 1) doing what you love; and 2) the importance of building a brand. Time and effort put into building your brand is never wasted, because no one can take it away, and it’s vital to marketing yourself online.

I always say: legacy is greater than currency. Has everyone completely grasped that your great great great grandchildren are going to watch and see everything you’ve ever done? I think about that every single day. – Gary Vaynerchuk

I’ve never been a big oenophile, but lately wine has been growing on me. I guess one thing that’s always bothered me about wine is that it is so often about conspicuous consumption, and we all know that just because something’s expensive, doesn’t mean it’s good. But wine can be great, and it’s always about context – which is why it’s important that I mention his blog. Winelibrarytv is a fascinating webshow that does away with the affectations of traditional wine reviews, and is mostly about a New Jersey guy that just likes wine. It’s entertaining, too – in one episode, for example, he pairs wine with cereal.